During my research I came across an article produced by Sport England. It detailed that the amount of women partaking in sport was 6.8 million at least once a week for half and hour.Only 1.5 million of them were teenagers (16-19)
The organisation then went onto confirm than women were less likely to continue or take part in a sport compared to males. They also conclued was that sporty mums or healthy female relatives had more of an influence on younger girls than any sports icon or company.
As a result of this Sport England are investing over half a billion pounds into 46 induvisual sports, so women can get the choice they deserve.
Another campain 'If you will I will' is a year long behavioural change to understand how women get and stay in sport. 2.3 million pounds is being invested into the campain. Another £1.7 million is being added to sports communities to help them engage young teenage girls into sport.
Sport England have also invested £10 million into 20 active women projects to help encourage women who are in disadvanged communities help tackle this issue in sport.
These include:
Breeze
Back to Netball
US Girls
Two of these groups allow women and girls to reconnect with a sport they used to compete in or get them into a sport they hadn't tried before.
US girls is aimed at the younger generations but still involes them in sport but in a broader range. Thier task is to get girls at a young age and engage them in sport so they continue it into adulthood.
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