Let's beat cancer sooner-Yotube analysis

With this advertisement the company have changed their advertisement strategy dramatically. In previous versions they had  used the marketing on loss and grief, hoping people would be able to empathise with others and donate. This was mainly because of the odds being low for survival, but in this advert the odds are revealed to be of great hope. Half as many people that die from cancer live from cancer, due to the overwhelming support of people around the nation.

This advertisement does well because it has constant movement, a steady flow of facts and figures and a driving soundtrack help keep the shots flowing. Without these concepts the advert would have been static, whereas the director plays on the energy of the upcoming results. the hope for a better future will inspire people to continue to get involved, which is of a similar message we want to pass onto our audience.

The key themes of this advert is that everyone is standing together, no one is apart after the music increases in energy. This imagery is important for the reveal of the statistics, conveying the message that our hard work had lead to the improvement of peoples lives all over the globe.