
These images portray the marketing stratages for the company Nike. Serena Williams is a world renound sports superstar. She has conquered her sport and regularly attains 'Serena Grand slams' in which she wins all four opens (American, British, Australia and France). The image above is a powerful message that many women can relate to 'Age is just a number' is a common saying amongst people, but the gap in the spacing allows for the impact of 'Serena is #1' to power through. This method of marketing plays on the importance of self esteem and it's ability to empower those who follow it.
This was a shot I didn't particularly like. I didn't like the combination of the sparkle and sport. Although William's is wearing what would be considered normal attire for tennis, the orange is too garish for me and too over the top. Her position is strong in the frame and her face is full of determination, but I feel the message is lost through this modelling tactic.

What I like about this photo is that Selena is showing off her arms. Williams has had comments on before by the press as being too 'manly' and 'too muscular' for magazines. Her strong stance pairs with the confidant look she is giving the camera. What I like is that the shot is very basic but the photographer uses the high contrast o the black and white and the stance to specific detail, adding more to the image.
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