Let's beat cancer sooner - Cancer Research UK

This is a longer advert but done by the same company. The group that made this has focused on using a recognisable soundtrack and a series of motivational images to continue the hype of the message; we can beat Cancer. The use of fonts in this video uses bold lettering to highlight important information such as '1 in 4'. These promising results are reminiscing of the previous analysis of the previous advert, but the emphasis on this video stems from scientists. This alludes to the idea that the important subjects in this advert are being stimulated by the average person.
'The Tables are beginning to turn' enforces the message of the music becoming upbeat. The constant movement in the camera allows there to be some energy about the performances while the piano creates more gravitas. The video also uses a mixture of races and gender to get across the point that nobody is immune from Cancer and it is a world wide problem that affects us all, Whether it be somebody we know or a family member.

To conclude, this video achieves its intended ending; to raise hope for the spectator that we will beat cancer. With the other adverts the message is the same but with this advert the message is stronger becuase of the kinetic energy captured in the film.