As previously mentioned in a past post, the USA national team was the only country to have women and men in the reveal of their new kit for 2014. Due to the success of the female football team over the last decade the faces on the poster are not so foreign to the football fanatic, but are still unknown to the common household.
What is unusual about this photo-shoot is that instead of glamorising the sport with athletes the photographer has decided to have an equal balance or gender and race. The varying age levels as well not only show how the kit looks on each individual; but what it represents to them. Because of the mix of gender as well the company are expanding their target audience.
What is promising about this shoot is that both the female and male football teams are included. There is no longer a divide in the sports but the 'England team' is seen as a unity rather than 'A man and a women's sport'
The framing allows the models to be of equal power. Their unity in thier uniform and thiier stance conveys thier confidance. What I like the most is the fact that everyone is of a different race or gender in the frame. the younger induvisuals level out the shot are kneeling or standing. the older athletes are frameing the background of the stadium with the outskirts of the ring.
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