Friday, 12 February 2016

Poster Analysis: Pressure Makes Us

Poster Analysis: Inspiration for My Own Poster


As I have discussed before on the blog, Pressure Makes Us is the main inspiration for the tone of the film. Although I did not watch any films to inspire me for this particular shoot, I took inspiration from my own experiences.

Below is Analysis from my main source: Pressure Makes Us. I circled areas of the posters that I thought where interesting, and possibly a motif I can put into my own poster.

Poster 1: Driving Forward


Title
The titles are strong and printed in capital letters, giving the image a strong an impact look. The titles are placed off to the left allowing them to balance the frame out with the athlete. 
Subtitle
The subtitle is placed underneath the title to guide the eye naturally to the text. 'Follow' connotes that we are part of the team, creating a sense of a unit and a force to be reckoned with. The thinner font looks typed on, but continues the same motif of De-saturated brown that gives the poster its gritty look. 
Football
The football in the shot ads kinetic energy to the poster. The viewer does not feel like they are seeing a static image, but watching a freeze frame from an intense game of football. 
This is something that I am hoping to reciprocate in my poster, whether that be through an action shot or a posed image of Stephanie taking the shot. 
Body Position 
The body position of the athlete gives more kinetic energy to the poster. This is useful to see how the angle o the body can emulate the emotion of the poster.

Poster 2: In the Tunnel

                  
Title
The title is once again used to balance out the facial features of the athlete, letting the eyes of the viewer bounce from one item to the next. The repetition of the font from the previous poster allows the promotions to be clustered together, emulating the same emotional tones that where insinuated in the first poster.

Facial Features
The expression on the athlete is perhaps the most important subject of the photo. The harsh lighting on the right hand side of her face gives emphasis to the object she is staring up at, 

Poster 3: Triangle design





Title
Facial Features

Initial Ideas

Image One: Stephanie looking out onto the Astro turf with a Bib in her hands. This shows her stature within society (A substitute), her needs as a character (to play football)  and the obstacle which blocks her (The football team)

Image Two: Stephanie looking down. See her face from underneath, towering block highlighting her from above. Give her a suppressed image but also a defiant outline using the light.

Overall I like the kinetic energy in the first poster as it adds depth to the film; however, I believe the later has more emotion due to its cinematography and stark lighting techniques. I hope to emulate this in the photo I create which will help sell the emotions of the film. 

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